Online Class: Session IV – Data Mining for Competitive Advantage
Cost: $125.00
Instructor: Dan White

Sorting through “data” for applicable “information” is an on-going challenge. This session will discuss examples of how to use existing information to improve Competitive Advantage by increasing customer service or reducing costs. Customer acquisition costs will also be addressed.
Cost of obtaining a new customer
Defining the “value” of a customer
Use of service to differentiate customers
Development of metrics